Mar 2010- Warner bros launches a highly creative outdoor billboard campaign on its upcoming super blockbuster release : Clash Of the Titans at Shaw Outdoor Billboard, the site comprises of three huge billboards directly facing Wheelock, Liat Towers and the newly developed Orchard Ion. Touted the "Picadilly Circus" and "Times Square" of Orchard Rd, it sits at the junction of Singapore's premiere shopping stretches and most expensive surrounding properties of Orchard Rd, Paterson Rd, Scotts Rd, Ardmore and Claymore. This site is highly visible to the throngs of crowds using the main walkways linking the stretches of Orchard Rd from Liat to Orchard Ion and Orchard MRT.
The site reaches to over 4.5 Million a month.
"The Clash of the Titans" is set in the Greek city of Argos where a war is about to explode between man and the gods. Perseus (Sam Worthington) raised as a fisherman, but is actually a demi-god. Perseus is the son of Zeus (Liam Neeson) who is about to take on the gods after the death of his family. Zeus' brother Hades (Ralph Fiennes) was the one who kill his family, and Perseus wants to kill him. However, it is Perseus's destiny to rescue the city of Argos from the ruthless rage of Hades and his Kraken monster. With nothing to lose, Perseus leads a band of soldiers on a quest to defeat the Kraken. In doing this, Perseus will prevent Hades from overthrowing Zeus and in turn destroying mankind.
