December 2009- Volvo launched an extensive media campaign to launch its new range of Volvo vehicles, from the exhilirating C 30 to the highly awarded XC 60- Volvo aired its commerical on Shaw LED Display Screen, reaching out to millions of shoppers, young adults, PMEBs, and tourists. Located right in the heart of Orchard Rd, it reaches to the huge crowds from Wheelock, Liat and newly developed Orchard Ion. The screen sits at the junction of Singapore's premiere shopping stretches and most expensive surrounding properties of Orchard Rd, Paterson Rd, Scotts Rd, Ardmore and Claymore.
Volvo leveraged across Mediatech's media platforms, together with the highly anticipated and highly successful movie: Twilight-The new moon through Mediatech's islandwide network of highly impactful cinema screens, to its OOH vehicles such as creatively displaying its range of vehicles at extremely high catchment areas in Orchard and Bugis Junction. Targeting to the affluent crowds.
C30 displayed at the highly crowded Isetan main entrance (Shaw House)
XC 60 displayed at the highly crowded bugis Junction atrium area
