
Dec 2009- Seiko launched its Outdoor Seiko Criteria-Men's range of watches through a highly impactful and creative billboard execution on Mediatech's highly strategic Huge outdoor site spanning 13m by 11m directly facing the heavy flow of vehicular traffic along Orchard Rd and directly opposite the highly popular upcoming Orchard Central. Located in the vicinity of Centerpoint, Orchard Point and Somerset MRT. The site commands high visibility and high opportunity to see from vehicular traffic to human traffic. This prominent site is brightly lit in the night, reaching audiences 24/7 daily.
Following its highly successful launch of Criteria- ladies's range on the similar site, Seiko continued to create a highly impactful Criteria-Men's range campaign right in the heart of Orchard, inevitably proved to be another highly successful camapign.

A highly prominent Huge Outdoor site with an excellent vantage view to vehicular and human traffic along Orchard Rd


























