Jan 2010- Seiko launches its highly creative Out Of Home campaign at Orchard underpass on Mediatech's Ambient Media that effectively targets Seiko's audiences and consumers. With the use of a highly creative 2D standee; an actual life-size of the Seiko Premier showcased and prominently displayed directly infront of the target audience, that is coupled with in-corporating the complete use of huge pillar wrapped around crisp digital images, escalator wrapped images and wraps via the entire wall facade for extremely powerful and impactful Seiko branding for creating maximum exposure.
As a center of attraction, this is the only ambient media that offers 2 entire levels of vibrant, impressive branding, showcasing Seiko's highly popular new collections. The highly crowded orchard underpass reaches to over 2.8 Million a month, comprising of shoppers, tourists, working crowds and commuters. A platform which is never to be missed.
The SEIKO Premier collection combines classically refined inspiration with subtly modern expression. Premier has established itself as SEIKO's leading dress watch collection.
The Premier design is inspired by the eternal beauty of neo-classical architecture. Each Premier case has the solidity and grace of a Palladian villa and each dial has a depth of sculpted detailing that draws its inspiration from the architraves of a Greek temple. However, these classical features are also expressed with a modern flair. Premier is classical yet modern, reverential yet bold, restrained yet eye-catching.
Entire Walls are creativey wrapped with high resolution images, showcasing vibrancy and attention grabbing throughout
Heavy flow of crowds travelling to and from Level 1 - Basement 1
