
October 2009- Davidoff launches a highly creative outdoor billboard campaign with its newly launch- Cool Water at Shaw Outdoor Billboard, the site comprises of three huge billboards directly facing Wheelock, Liat Towers and the newly developed Orchard Ion. Touted the "Picadilly Circus" and "Times Square" of Orchard Rd, it sits at the junction of Singapore's premiere shopping stretches and most expensive surrounding properties of Orchard Rd, Paterson Rd, Scotts Rd, Ardmore and Claymore. This site is highly visible to the throngs of crowds using the main walkways linking the stretches of Orchard Rd from Liat to Orchard Ion and Orchard MRT.
The site reaches to over 4.5 Million a month.

Highly Captivating Outdoor Campaign


























