
September 2009- Kronenbourg launched its 1664 French premium beer outdoor campaign with a highly creative billboard execution on Mediatech's highly strategic Huge outdoor site spanning 12.6m by 8.4m directly facing the heavy flow of vehicular traffic along Orchard Rd and directly opposite the highly popular newly developed Orchard Central. Located in the vicinity of Centerpoint, Orchard Point and Somerset MRT. The site commands high visibility and high opportunity to see from vehicular traffic to human traffic. This prominent site is brightly lit in the night, reaching audiences 24/7 daily.
Kronenbourg 1664 is brewed with a unique hop blend including aromatic hops from Alsace. 1664 with Dynamo Système delivers a lively canned lager with smaller bubbles creating a smoother taste.

Kronenbourg brightly lit in the night, reaching to vehicular and human traffic

Highly visible from Orchard Central. Highly captivating



























