Aug 2009- The highly popular and highly fashionable new Criteria launched its 7th generation ladies' range on Mediatech's highly strategic Huge outdoor billboard panning 12.6m by 8.4m directly facing the heavy flow of vehicular traffic along Orchard Rd and directly opposite the newly developed, highly popular Orchard Central. Together with highly stunning visual and the strong merits of the highly strategic site, Criteria manifests the charm of the stylish individual with stainless steel and a pearly, dazzling impression, the new generation is representative of Criteria’s confident designs. Located in the vicinity of Centerpoint, Orchard Point and Somerset MRT. The site commands high visibility and high opportunity to see from vehicular traffic to human traffic. This prominent site is brightly lit in the night, reaching audiences 24/7 daily.
Further Criteria Information- The brand new Criteria 7th generation ladies’ watches are themed with fresh and bright design elements. Inspired by sparkling nail designs in vogue, the fair, white dial in a round shape is embellished with shimmering powder to give a catchy, glittering effect. The sub-dial is even more thoughtfully built. Captivating colors set linear and graphical patterns in motion, creating a sense of playfulness while staying in the hippest style. It is a series that no one can resist.
The new generation of Criteria ladies’ watches comes in two series – Chronograph and Retrograde – featuring 100-meter and 50-meter water resistance respectively. Both adopt hardlex glass for complete protection. Highly functional, these series in summer and fall colors are the perfect choice to reveal time as well as your charm for all occasions.
The brand new Criteria Chronograph ladies' series boasts a refreshing white dial matched with a stainless steel bracelet and a three-fold clasp with push button release. Captivating Roman numerals and calibration in a diamond shape are placed against a lilac-toned dial, telling time effortlessly while being a candy to the eye. Arc-shaped lines embroider the periphery of the sub-dials at the 6 o’clock and 9 o’clock positions, introducing exciting visual elements while adding a dynamic touch to the overall design.
Heavy vehicular traffic along Orchard Rd, Highly visible and High opportunity to see.
Brightly lit in the night - constant heavy vehicular traffic along Orchard Rd
Directly opposite highly popular and New Orchard Central
