July 2009- Cadbury scores BIG with this highly creative and effective "do the Cadbury eye brow" out of home campaign at orchard underpass on Mediatech's ambient media that effectively targets Cadbury's potential audiences and consumers. With the use of a highly creative 2D standee; an actual life-size of the excitingly new irrestible range of Cadbury's chocolates attractively showcased and prominently displayed directly infront of the target audience, that is coupled with in-corporating the complete use of huge pillar wrapped around crisp digital images, escalator wrapped images and wraps via the entire wall facade for extremely powerful and impactful Cadbury branding for creating maximum exposure.
As a center of attraction, this is the only ambient media that offers 2 entire levels of vibrant, impressive branding, showcasing Cadbury's do the cadbury eye brow execution. The highly crowded orchard underpass reaches to shoppers, tourists, working crowds and commuters, a platform which is never to be missed. Cadbury's new easy open resealable packaging means your favourite chocolate stays fresh even longer, targeting the very high traffic volume at Shaw Orchard underpass captures the powerful execution, eye catching, vibrant blue colours of Cadbury - Wouldn't it be nice!
Now with the exciting new Grab and Go range, busy chocoholics can satisfy their Cadbury craving at their most convenience.
Highly crowded flow of crowds travelling to and fro from Level 1 to Basement 1 (Level 1)
Highly crowded Orchard underpass (Basement 1)
Never ending flow of crowds
Heavy Crowds to and fro from Level 1 to Basement, thru to Orchard Underpass (Level 1)
Tastefully wrapped wallscape, creating maximum exposure and impact
Huge pillar wrapped- Maximum exposure, Powerful branding
