July 2009- The highly anticipated animation blockbuster- ICE AGE III launched its outdoor billboard execution on Mediatech's highly strategic Huge outdoor site spanning 13m by 11m directly facing the heavy flow of vehicular traffic along Orchard Rd and directly opposite the highly popular upcoming Orchard Central. Located in the vicinity of Centerpoint, Orchard Point and Somerset MRT. The site commands high visibility and high opportunity to see from vehicular traffic to human traffic. This prominent site is brightly lit in the night, reaching audiences 24/7 daily.
Plot Summary: The sub-zero heroes from the worldwide blockbusters "Ice Age" and "Ice Age: The Meldown" are back, on an incredible adventure...for the ages. Scrat is still trying to nab the ever-elusive nut (while, maybe, finding true love); Manny and Ellie await the birth of their mini-mammoth, Sid the sloth gets into trouble when he creates his own makeshift family by hijacking some dinosaur eggs; and Diego the saber-toothed tiger wonders if he's growing too "soft" hanging with his pals. On a mission to rescue the hapless Sid, the gang ventures into a mysterious underground world, where they have some close encounters with dinosaurs, battle flora and fauna run amuck - and meet a relentless, one-eyed, dino-hunting weasel named Buck.
Heavy traffic flow along Orchard Rd
Directly opposite Highly Popular Orchard Central
