April 2009- Seiko launched its out of home orchard underpass execution on Mediatech's ambient media that effectively targets Seiko's audiences and consumers. With the use of a highly creative 2D standee; an actual life-size of Seiko Criteria attractively showcased and prominently displayed directly infront of the target audience, that is coupled with in-corporating the complete use of huge pillar wrapped around crisp digital images, escalator wrapped images and wraps via the entire wall facade for extremely powerful and impactful Seiko Criteria branding for creating maximum exposure.
As a center of attraction, this is the only ambient media that offers 2 entire levels of vibrant, impressive branding, showcasing Seiko's newly launched series: Seiko Criteria. The highly crowded orchard underpass reaches to shoppers, tourists, working crowds and commuters, a platform which is never to be missed.
Sleek, sophisticated - but with a quirky touch. That’s the message from the new collection of women’s watches from SEIKO’s Criteria Collection.
The new collection is aimed at the urban woman who wants a watch that matches function with fun but omits unnecessary frills and frippery. The latest models in the series match these “criteria” perfectly.
Basement 1 to Level 1 (Brightly lit through the night)
Level 1
