"Bugis Junction Outdoor Lightbox was selected due to its highly strategic location, a key outdoor site at the forefront of heavy traffic flow along Rochor and North Bridge Rd. Our outdoor campaign execution was highly successful in promoting SilkAir's 'A Joy to Fly' campaign, delivering a flying experience that is enjoyable and assuring by placing our customers’ needs at the forefront of our product offerings. With the aim of celebrating the joy of flying, our new campaign is a reflection of the commitment and effort that goes into ensuring that every single detail is met.