May 2009- Puma L.I.F.Ts its Rebel Out Of Home campaign at Orchard underpass on Mediatech's Ambient Media that effectively targets Puma's audiences and consumers. With the use of a highly creative 2D standee; an actual life-size of the lift racer attractively showcased and prominently displayed directly infront of the target audience, that is coupled with in-corporating the complete use of huge pillar wrapped around crisp digital images, escalator wrapped images and wraps via the entire wall facade for extremely powerful and impactful Puma Lift branding for creating maximum exposure.
As a center of attraction, this is the only ambient media that offers 2 entire levels of vibrant, impressive branding, showcasing Puma's exciting range of Lite Injected Foam Technology racers. The highly crowded orchard underpass reaches to over 2.8 Million a month, comprising of shoppers, tourists, working crowds and commuters. A platform which is never to be missed.
Lighter Than Light
A breathable, lightweight, and modern sihouette allows the L.I.F.T racer to be equally ideal for a quick jaunt, as it is for a night out on the town. By using Puma's LIFT technology, this shoe is flawlessly proportionated part sport, part lifestyle.
Highly crowded Orchard Underpass (Basement I)
Heavy flow of crowds travelling to and from Level 1 - Basement 1
24/7, Brightly Lit in the night, Never to be missed
Tastefully wrapped wallscape, creating maximum impact and recall
Huge Pillar Wraps- Maximum exposure, Powerful branding
